Performance Marketing Optimization Manager
Location
Minneapolis, MN
Job Type
Full-time
Category
other-general
Posted
May 30, 2026
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
**Job Description**
The Performance Marketing Optimization Manager supports paid marketing performance across paid media, direct mail, and affiliate channels by diagnosing funnel friction, prioritizing experimentation, and informing optimization across creative, audiences, channel mix, cadence, and post‑click experience. The role applies conversion rate optimization (CRO) principles at the paid portfolio level, connecting top‑of‑funnel...
**Job Description**
The Performance Marketing Optimization Manager supports paid marketing performance across paid media, direct mail, and affiliate channels by diagnosing funnel friction, prioritizing experimentation, and informing optimization across creative, audiences, channel mix, cadence, and post‑click experience. The role applies conversion rate optimization (CRO) principles at the paid portfolio level, connecting top‑of‑funnel...