Performance Marketing Specialist
Location
India, India
Job Type
Full-time
Category
Business Operations Specialists
Posted
June 09, 2026
About LXME:
LXME is India’s first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that’s revolutionizing how women engage with money — a platform built by women, for women.
About the Role:
- Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads
- Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.
- Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.
- Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions...