Performance Marketing Specialist

• 1+ year in Performance Marketing / Paid Acquisition.
• Experience with B2B lead generation.
• Experience with paid social, retargeting, display campaigns.
• Managing multi-channel acquisition campaigns.
• Experience working with landing pages and conversion funnels.
• Familiarity with analytics and tracking tools.
• Plan, launch, and optimize paid acquisition campaigns.
• Strong understanding of B2B lead generation and funnel logic.
• Ability to analyze campaign performance and optimize CPL/CAC.
• Experience with A/B testing and hypothesis-driven optimization.
• Understanding of attribution, tracking, and conversion setup.
• Ability to improve landing page performance and conversion rates.
• Data-driven decision-making.
• Cross-functional collaboration with Product Marketing, Sales, Design.
  

Requirements

• Own and manage paid acquisition campaigns across key ch...