PPC Specialist – Digital Marketing

SG Interactive is expanding its team of talented professionals by adding a detail-oriented PPC Specialist to focus on web and marketing copy creation and development, research and implementation for our own websites.

Pay Per Click Optimization (PPC) Specialist responsibilities:

• Work with web designers, developers and copywriters to establish PPC strategies and search engine-friendly website development as per current best practices
• Perform keyword research and analysis and develop PPC blueprints for new websites
• Utilize tools to analyze website PPC performance and develop strategic recommendations
• Complete PPC site audits as well as search engine ranking benchmarks and reports
• Support Copywriters and Account Managers on all PPC issues
• PPC budget planning and recommendations
• Liaise with marketing department to synchronize organic and paid search and increase efficiencies and conversions
• K...