PPC Specialist

The PPC Specialist will be the central contact person of business partners, to create media plan and strategies, to setup, manage, optimise and maintain the paid search campaigns for Reed Exhibitions Philippines. They will ensure that campaigns are delivered to brief, all tracking and tagging techniques are applied consistently using the agreed media plan, methodology, and use insights to propose improvements and deliver optimization. In this role, you will be responsible for the planning, execution, and optimization of paid advertising campaigns across multiple platforms, with a primary focus on Google Ads, LinkedIn Ads, and Meta Ads (Facebook & Instagram). You will play a crucial role in driving traffic, generating leads, and meeting our marketing goals.

Accountabilities

• Plan, develop, and execute paid advertising campaigns across Google, LinkedIn, and Meta platforms.
• Conduct keyword research, audience targeting, and ad copywriting.