Product Marketing Manager

Roles and Responsibilities

Role is for Deputy Manager - Product Marketing

Objectives of this role

Drive the product-planning processes for cross-functional teams

Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective

Assess current competitor offerings and seek opportunities for differentiation

Analyze product requirements and develop appropriate programs to ensure they’re met

Develop, implement, and maintain production timelines across multiple departments

Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities

Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch

Translate product strategy into detailed requi...