Project Marketing Officer
Location
Makati, National Capital Region
Job Type
Full-time
Category
sales-and-related
Posted
June 21, 2026
This role is responsible for driving go-to-market execution, campaigns, and lead generation initiatives for lease-driven and recurring revenue products across Aboitiz Economic Estates.
Key Responsibilities
1. Go-to-Market (GTM) & IMC Planning
- Develop and execute GTM strategies for recurring, lease-driven assets.
- Lead integrated marketing communications (IMC) planning across digital, PR, OOH, events, and partnerships to support leasing objectives.
- Translate commercial targets into marketing campaigns that help stimulate demand and sustain leasing momentum.
- Collaborate with Sales and Leasing teams to ensure marketing programs reflect asset positioning, target tenant segments, and revenue objectives
2. Campaign & Project Development
- Plan and manage end-to-end marketing campaigns for office and logistics assets.
- Own campaign timelines, deliverables,...