Public Relations Manager - China

Minor Hotels • Shanghai, Shanghai, China • Posted June 13, 2026

Location Shanghai, Shanghai
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 13, 2026

Job Description

The Public Relations Manager, China, is responsible for building and managing Minor Hotels’ corporate reputation, media visibility, and brand authority in the China market.

Reporting to the Director of Brand Marketing & Communications, this role supports the Group’s positioning as a leading international multi-brand hospitality platform, strengthening industry credibility, consumer confidence, and market influence through structured PR strategy, brand partnerships, and media engagement.

The role plays a key function in translating corporate strategy into consistent, high-quality storytelling and public exposure, supporting both brand equity and consumer brand growth.

1. China PR & Media Strategy

  • Develop and execute a structured PR strategy aligned with China brand and communications objectives
  • Drive sustained exposure across financial, business, real estate and hospitality media
  • Build and maintain strong re...
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