Regional Category Management-General Merchandise-Thailand

Lazada • Thailand, Thailand, Thailand • Posted June 26, 2026

Location Thailand, Thailand
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 26, 2026
Department: Commercial Location: Thailand Department: Commercial Location: Thailand Job Description As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally.
Key Responsibilities
Category P&L Ownership & Growth Metrics:
•Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
• Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
• Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s go...

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