Regional Retail Media Lead – Hub
Location
Bogota, Colombia
Job Type
Full-time
Category
other-general
Posted
July 27, 2026
**Job Description :**
**Regional Retail Media Lead – Hub**
**Role Purpose**
Lead the **end-to-end retail media strategy, planning and enablement** across the Regional Hub, unlocking **omnichannel growth through retailer ecosystems** across all brands.
This role sits at the intersection of **Media, Commerce and Customers** , ensuring retail media is fully integrated into **Connected Reach plans and commercial JBP priorities** , while scaling **best-in-class, data-driven, and compliant retail media execution across markets** .
The Regional Retail Media Lead is accountable for:
+ Driving **retail media as a core growth driver** (not a siloed channel)
+ Partnering closely with **Commercial, Customer Marketing and in-market teams**
+ Translating global frameworks into **scaled, market-relevant execution**
+ Maximising **ROI, sales impact, and shopper conversion**
**Key Responsibilities**
**1. Strate...
**Regional Retail Media Lead – Hub**
**Role Purpose**
Lead the **end-to-end retail media strategy, planning and enablement** across the Regional Hub, unlocking **omnichannel growth through retailer ecosystems** across all brands.
This role sits at the intersection of **Media, Commerce and Customers** , ensuring retail media is fully integrated into **Connected Reach plans and commercial JBP priorities** , while scaling **best-in-class, data-driven, and compliant retail media execution across markets** .
The Regional Retail Media Lead is accountable for:
+ Driving **retail media as a core growth driver** (not a siloed channel)
+ Partnering closely with **Commercial, Customer Marketing and in-market teams**
+ Translating global frameworks into **scaled, market-relevant execution**
+ Maximising **ROI, sales impact, and shopper conversion**
**Key Responsibilities**
**1. Strate...