Reigning Champ - Senior Manager/Manager, Digital Marketing

Aritzia • Vancouver, British Columbia, Canada • Posted March 23, 2026

Location Vancouver, British Columbia
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted March 23, 2026

THE ROLE

As the Senior Manager/Manager, Digital Marketing, you will:

  • Own the strategy and execution of key digital channels, namely, CRM (Email, SMS, Push), Paid Social, Paid Search & Programmatic, as well as testing emerging channels across social, DOOH & Display.
  • Develop a robust media-mix modeling strategy, ensuring spend is distributed across key channels, looking to diversify the Reigning Champ channel mix to deliver efficient customer acquisition, retention, whilst balancing long-term brand growth, with direct response revenue goals.
  • Develop and implement a comprehensive digital marketing strategy with seasonal CPA targets for each market and platform.
  • Build a test/learn culture, to ensure we are driving incremental growth with each new initiative.
  • Monitor and measure platform performance on a weekly, monthly, and quarterly basis to ensure alignment with business goals and strategy.
  • Oversee full management...
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