Require a Brand Marketing Manager in Bangalore
Location
Bengaluru, Karnataka
Job Type
Full-time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 24, 2026
Job Description
KEY RESPONSIBILITIES:*
Macro Brand Stewardship: Designing and executing comprehensive brand marketing campaigns that elevate Van Heusen's market position across core and sub-category segments.
360° Campaign Architecture: Launching and managing integrated marketing rollouts across Above-the-Line (ATL), Below-the-Line (BTL), Digital, Social Media, and high-touch on-ground retail activations.
Consumer Engagement & Insights: Analyzing shifting demographic preferences and retail shopping patterns to craft sharp, narrative-driven communication strategies that drive footfall and web traffic.
Cross-Functional Collaboration: Partnering seamlessly with Product Design, Retail Operations, Creative Agencies, Performance Marketing cells, and E-commerce teams to maintain complete visual and brand consistency.
Budget Optimization & ROI Reporting: Overseein...