Retail & Dealer Marketing Manager

Role Overview

The Retail & Dealer Marketing Manager will be responsible for leading and coordinating all dealer marketing initiatives across Spain, ensuring strong alignment between national strategy and local execution within the dealer network.

This role is critical in driving brand visibility, showroom traffic, lead generation, and retail performance, while ensuring full compliance with brand guidelines and campaign standards across all touchpoints.

The position requires a strong understanding of the Spanish automotive market, dealer network dynamics, and retail marketing execution, as well as excellent stakeholder management and operational control capabilities.

Key Responsibilities

1. Dealer Marketing Strategy & Network Management

• Develop and implement retail marketing strategies tailored to the Spanish dealer network to drive traffic, leads, and ...