Sales Leader

Responsibilities

• Define and execute the strategy for the Traditional Trade channel.
• Translate business objectives into sales plans, priorities, and customer-focused initiatives.
• Drive profitable sales growth, distribution expansion, portfolio execution, and market coverage.
• Lead sales forecasting, demand planning, and business performance reviews.
• Develop strong partnerships with key customers and distributors.
• Lead strategic negotiations with customers of high business impact.
• Identify market trends, customer needs, competitive activity, opportunities, and risks.
• Coach and mentor team members to strengthen commercial capabilities and execution excellence.
• Build a high-performance culture focused on accountability, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in Business, Marketing, Administration, Engineering, or a related f...