Sales Manager retail (m/f/d)

Lotus Bakeries • Düsseldorf, North Rhine-Westphalia, Germany • Posted June 07, 2026

Location Düsseldorf, North Rhine-Westphalia

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 07, 2026

 Job description 
Retail Leadership & Growth 
Define and drive the national retail strategy for retail, incl discount and drugstores
Monitor and analyze retail business to conclude dedicated customer strategies together with the teams 
Identify new listing and distribution opportunities and unlock white spots
Translate brand and category priorities into structured customer growth plans
Use market data in order to identify potential and actions points, short- to longterm
Act as strategic retail lead and sparring partner to the Country Manager
Negotiation Steering & Commercial Governance 
Lead and coach the KAM team throughout all major customer negotiations
Ensure negotiation strategies and outcomes fully align with company objectives
Provide senior guidance to secure execution of ambitious commercial targets
Build strong decision-maker relationships at senior customer level
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