Sales Representative - UK

Responsibilities

• Manage quotations, negotiations, contract follow‑up, order processing and payment collection.
• Resolve customer complaints and quality issues by coordinating with internal product teams to maintain customer trust.
• Build and sustain relationships with key decision‑makers, including Lab Managers and PIs.
• Oversee key and strategic accounts, and formulate dedicated retention and revenue growth plans.
• Monitor competitors' pricing, promotions, new product launches and channel strategies, and propose corresponding solutions.
• Relay customer feedback and product improvement suggestions to headquarters and R&D teams to facilitate local adaptation.
• Proficiently use CRM and other systems to update customer profiles, follow‑up records, sales pipeline and sales forecasts.
• Collaborate with the Marketing team on exhibitions (e.g. UK Biobank, ESHRE), academic conferences, online promotion and sam...