SBM/BM-BC Strategy-上海

AstraZeneca • China, China, China • Posted June 06, 2026

Location China, China

Job Type Full time

Category Top Executives

Posted June 06, 2026

1. Deep understanding of customer insights
Regular customer visit, frequent sales team interaction
Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision
2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis and develop mitigation plan,
Develops forecasting based on market dynamics for the planning period.
Devel...
            

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