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SBM/BM-Tezspire NP-上海

AstraZeneca • China, China, China • Posted June 13, 2026

Location China, China
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 13, 2026

Deep understanding of customer insights 20%

  • Regular customer visit, frequent sales team interaction
  • Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
  • Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
  • Analyses and interprets the research data presented to assist in strategic decision

    • Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) 10%

  • Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
  • Conducts situation analysis, with input from internal & external stakeholders.
  • Elaborates clear SWOT, resulting in identification of Key Issues .
  • Performs risk analysis and develop mitigation plan,
  • Formulates the Promotion Mix
  • Develops forecasting based on market dynamics...

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