Search Engine Marketing Specialist
Location
toronto, on
Job Type
Full-time
Category
Marketing & Media
Posted
June 06, 2026
Who you are
- The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
- 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
- High level of expertise using Google Sheets / Excel
- Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
- Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
- Experience with first-party data connectivity and testing new data models
- Ability to project manage across different products and geos
Desirable
- Experience using Multi-touch attribution tools s...