Search Engine Optimization (SEO) Specialist

Bayer • Heredia, Heredia Province, Costa Rica • Posted June 07, 2026

Location Heredia, Heredia Province

Job Type Full-time

Category Business Operations Specialists

Posted June 07, 2026

Search Engine Optimization (SEO) Special 
TASKS AND RESPONSIBILITIES
Develop and lead a comprehensive SEO strategy aligned to brand, launch, and lifecycle objectives.

Own on‑page, technical, and off‑page SEO optimization across web properties.

Partner with Content, UX, Development, and Legal/Regulatory teams to ensure SEO best practices are embedded early in the workflow.

Conduct keyword research and intent mapping to inform content strategy and patient / HCP journeys.

Optimize site architecture, internal linking, metadata, schema markup, and page performance.

Monitor and improve Core Web Vitals, crawlability, indexation, and overall site health.

Leverage SEO tools (e.g., Google Search Console, Adobe/GA, Screaming Frog, SEMrush, Ahrefs) to identify growth opportunities.

Track, analyze, and report on performance metrics including rankings, traffic, CTR, engagement, and con...

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