Search Engine Optimization Specialist

About role
We are looking for a forward-thinking SEO strategist to take ownership of our search visibility, site architecture, and digital PR.
Reporting directly to the executive level, this role goes beyond traditional keyword rankings to focus on the future of search, including
Key Responsibilities
Conduct existing website analysis to determine where the site is authoritative, identify gaps, track rankings, and monitor AI overview mentions and LLM citation share.
Perform comprehensive competitive analysis to stay ahead of industry trends.
Execute in-depth keyword research to identify high-value search opportunities.
Develop a strategic Information Architecture and site structure plan.
Create detailed Optimization Guides that include a plan for each page, target topics, and necessary topics to retain to maintain the authority gained.
Provide actionable Technical SEO recommendations to improve site health and crawlability.
Handle ongoing measu...