Segment Marketing Manager
Location
Taguig, Metro Manila
Job Type
Full time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 20, 2026
Description
Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and customer & partner engagement. They will use these industry insights to collaborate with Sales and Marketing teams, shaping effective marketing campaigns & strategies.They are tasked to analyze competitive data, monitor industry trends, and develop customer value propositions. Additionally, they'll lead sales enablement efforts, develop industry-specific go-to-market programs, and ensure their successful execution in alignment with business goals.
Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth.
DUTIES AND RESPONSIBILITIES:
1. Market Insights
a. Drives the market insights generation from a user/buyer...