Senior Analyst (Winnipeg)
Location
winnipeg, mb
Job Type
Full-time
Category
Other-General
Posted
June 04, 2026
McCann Canada is seeking a Senior Analyst to join our Digital Solutions team. In this role, you will play a pivotal part in delivering actionable insights to our clients through data‑driven storytelling. You’ll leverage your analytical expertise to help clients optimize marketing strategies, campaign performance, and overall business outcomes. What You Will Do
Analyze campaign performance data across multiple channels (e.g., web, email, app, and social) to provide actionable insights and recommendations. Identify key metrics (KPIs) and develop easy‑to‑understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients. Implement analytics tags on web experiences in collaboration with the development team to ensure key behaviours are properly tracked. Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization. Translate complex multi‑channel data and user behaviour fin...
Analyze campaign performance data across multiple channels (e.g., web, email, app, and social) to provide actionable insights and recommendations. Identify key metrics (KPIs) and develop easy‑to‑understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients. Implement analytics tags on web experiences in collaboration with the development team to ensure key behaviours are properly tracked. Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization. Translate complex multi‑channel data and user behaviour fin...