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Senior Brand Manager

Abbott • Hong Kong, Hong Kong Island, Hong Kong • Posted June 20, 2026

Location Hong Kong, Hong Kong Island
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 20, 2026

Role Overview – Senior Brand Manager (ANI - Adult)

Lead Abbott Adult Nutrition’s largest market‑leading brand in Hong Kong. Reporting to the Marketing Manager (total Adult). This role owns accountability for brand strategy, business performance, and execution excellence in downstream segment (retail consumer). The position owns end‑to‑end brand building with strong focus on IMC effectiveness, digital ROI, media innovation, and performance‑driven growth to deliver sustainable results and long‑term brand leadership.

Brand & Business Leadership

  • Lead a flagship brand in the Adult Nutrition category to deliver sales growth, market share leadership, and brand KPIs, fueling competitive growth in the consumer retail market.

  • Act as brand guardian, ensuring strong positioning and consistent execution across all consumer and customer touchpoints.

  • Own full P&L responsibility, driving disciplined investment decisions and clear, me...

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