(Senior) Data Analyst (m/f/d)

This role sits at the intersection of analytics engineering and SEO strategy. You'll spend as much time designing data models as you do interpreting experiments and debugging tracking issues. 

What You'll Do 

• Own SEO data pipelines end-to-end. Design, build, and maintain automated pipelines that power all SEO analytics, from ingestion through transformation to dashboarding. 

• Build internal linking optimization models. Develop end-to-end data models using Glue and Python to optimize internal linking frameworks across our website, surfacing opportunities to improve crawl efficiency and link equity distribution. 

• Run and measure SEO experiments. Design and analyze A/B tests using URL split testing and Bayesian measurement frameworks (causal inference) to quantify the impact of SEO changes on organic traffic.&#x...