Senior Demand Generation Manager at Lyft
Location
toronto, on
Job Type
Full-time
Category
Other-General
Posted
May 31, 2026
Drive B2B marketing growth as Lyft's Senior Demand Generation Manager. In this hybrid position, lead impactful demand strategies across diverse segments including Business Travel and Healthcare.
As a key player at Lyft, you will execute a full-funnel demand generation strategy tailored for B2B segments. Your role involves designing customer journeys, leading a focused team, and collaborating with Sales and Marketing Operations to ensure measurable outcomes. The high ownership position positions you to evolve into a strategic leader as you refine demand programs that resonate with potential clients.
Key Responsibilities:
• Execute scalable demand generation strategies across various B2B segments
• Design comprehensive customer journey frameworks for engagement
• Lead lifecycle engagement leveraging behavioral insights and segmentation
• Optimize inbound and outbound marketing programs effectively
• Establish frameworks for campaign prioritization aligned with goals<...
As a key player at Lyft, you will execute a full-funnel demand generation strategy tailored for B2B segments. Your role involves designing customer journeys, leading a focused team, and collaborating with Sales and Marketing Operations to ensure measurable outcomes. The high ownership position positions you to evolve into a strategic leader as you refine demand programs that resonate with potential clients.
Key Responsibilities:
• Execute scalable demand generation strategies across various B2B segments
• Design comprehensive customer journey frameworks for engagement
• Lead lifecycle engagement leveraging behavioral insights and segmentation
• Optimize inbound and outbound marketing programs effectively
• Establish frameworks for campaign prioritization aligned with goals<...