Senior Digital Activation Manager (m/f/d)
Location
Cologne, North Rhine-Westphalia
Job Type
full-time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 01, 2026
Job Description
About your tasks:
- Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360.
- Translate media plans into high-quality technical campaign setups, including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic.
- Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR, identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation.
- Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns.
- Drive operational excellence by contributing to best practices, playbooks, and acti...