Senior Global Brand Manager - Biscoff Equity

Lotus Bakeries • Lembeke, Flanders, Belgium • Posted June 23, 2026

Location Lembeke, Flanders

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 23, 2026

As our Senior Global Brand Manager – Biscoff Equity, you ensure that the Biscoff brand equity strategy effectively supports the Biscoff Growth Model and reinforces our ambition to become the #3 global cookie brand.
You’ll own the strategic development of the global Biscoff brand identity, ensuring it drives recognition, distinctiveness and consistency worldwide. You’ll focus on topics such as visual identity, brand toolkits, consumer touchpoints, digital presence and competition analysis.

Providing leadership and oversight for all packaging design, where you ensure strong visual impact and brand consistency.

Creating a distinctive, high-impact in-store and e-commerce brand presence, you define the global vision for how Biscoff wins at the point of purchase. This includes trade toolkits, inspiration for local markets and a structured test-and-learn culture to optimize retail and activation impact.

You’ll shape how the Biscoff brand comes to ...

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