Senior IMC Manager

Responsibilities

• Based on business objectives, identify key product selling points that resonate with users, and lead the development of overall product marketing strategies and packaging grounded in real user scenarios and needs;
• Oversee marketing activities throughout the full product lifecycle, including early-stage product definition participation, ongoing product tracking, selling point extraction and packaging, go-to-market strategy, and execution planning;
• Translate technical features and product functionalities into clear, compelling marketing messages, connecting them with real-life user scenarios to enhance communication effectiveness and relevance;
• Lead the planning and delivery of both internal and external marketing materials for new product launches, including product documentation, FABE, slogans, spec sheets, launch presentations, website content, and risk management;
• Collaborate cross-functionally with teams ...