Senior In Memory and Legacy Marketing Executive

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income. Key Responsibilities Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity Develop supporter journeys that improve engagement, care and retention across relevant channels Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation) Manage campaign logistics across print and digital, collaborating with agencies and suppliers Use campaign performance data and insight to refine future planning and audience targeting Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing an...