Senior Manager, Go-To-Market Strategy
Location
toronto, on
Job Type
Full-time
Category
Other-General
Posted
June 19, 2026
Job Summary
The Senior Manager, Go-to-Market (GTM) Strategy & Customer Insights is an individual‑contributor role responsible for shaping and operationalizing GTM strategy for priority products, solutions, and customer segments. The role enables GTM leadership decisions and trade‑offs on business planning/analysis, strategic initiatives, new business development, and executive prioritization.
Responsibilities
GTM Strategy, Planning & Executive Enablement
- Serve as GTM lead for assigned products, solutions, or strategic initiatives—owning end‑to‑end GTM planning from problem framing to execution
- Define target markets, customer journeys, sales motions, channel/partner strategy, and success metrics for priority GTM plays
- Translate strategy into concrete GTM plays, market entry hypotheses, and commercialization experiments (pilots/tests), including clear success criteria and learning plans
- Collaborate with...