Senior Manager, Marketing and C&C Data Strategy, Products

Coca Cola • Shanghai, Shanghai, China • Posted June 24, 2026

Location Shanghai, Shanghai

Job Type Full time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 24, 2026

Description
 Summary: Job Objective
Drive consumer and commerce data value creation by translating business needs into data-driven insights, scalable data products and AI-enabled use cases.
This role is expected to bridge Marketing, Commercial, DTS (MarTech & data) and external data partners, and support better decision-making across consumer understanding, commerce growth, CRM activation, media effectiveness and business performance.
This role is beyond reporting or data coordination. The candidate must have strong analytical ownership and sufficient technical fluency to lead vendors, analysts and technical teams, validate outputs, challenge assumptions and ensure business-ready recommendations.
Scope 
Understand business needs and design data-driven analytical solutions Align with HI, Category, E2E, Commercial, Digital and Media teams on high-value business questions and data opportunities. Translate business q...
            

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