Senior Marketing Associate

As a Marketing Manager at StraitsX, you will play a key role in driving adoption, shaping product positioning, and ensuring go-to-market (GTM) success for our digital payment and stablecoin products. You will act as the bridge between product development, marketing, and sales—crafting clear narratives, launching new features, and ensuring our value proposition resonates with industry stakeholders and institutional clients.

• Develop and refine clear, differentiated product positioning and messaging for StraitsX’s fintech offerings (e.g., digital payment APIs, stablecoin solutions, card products, and on/off-ramp services).
• Translate technical product capabilities into client-focused benefits for various target segments (B2B, financial institutions).
• Plan and execute GTM strategies for product launches, updates, and new features.
• Collaborate with product, growth, and commercial teams to define ta...