Senior Marketing Manager - Media Strategy
Location
toronto, on
Job Type
Full-time
Category
Marketing & Media
Posted
June 06, 2026
Join Definity as a Senior Manager focused on Media Strategy and Growth Marketing for leading insurance brands. Drive impactful decisions based on data and market insights for enhanced brand performance.
In this role, you will manage the strategic direction of media investments for Sonnet and Petline Insurance. Leading expert teams, you will turn audience insights into actionable marketing initiatives while ensuring alignment across channels. A hands-on approach to analyzing performance metrics and optimizing campaigns is key for achieving successful outcomes.
Key Responsibilities:
• Direct the full funnel media strategy development
• Maintain media agency partnerships for optimal results
• Conduct detailed annual and in-year planning
• Leverage data analytics to inform media spend
• Standardize testing to improve marketing performance
Requirements:
• Degree in Marketing, Media, or Business
• More than 8 ye...
In this role, you will manage the strategic direction of media investments for Sonnet and Petline Insurance. Leading expert teams, you will turn audience insights into actionable marketing initiatives while ensuring alignment across channels. A hands-on approach to analyzing performance metrics and optimizing campaigns is key for achieving successful outcomes.
Key Responsibilities:
• Direct the full funnel media strategy development
• Maintain media agency partnerships for optimal results
• Conduct detailed annual and in-year planning
• Leverage data analytics to inform media spend
• Standardize testing to improve marketing performance
Requirements:
• Degree in Marketing, Media, or Business
• More than 8 ye...