Senior Social Media Manager (Toronto)

Senior Manager, Social Media

Social is a critical growth lever for Upwork. This Senior Manager, Social Media role represents a step-change opportunity to define Upwork’s social vision, elevate how the brand participates in culture, and drive measurable discovery and engagement with new audiences. The role blends bold creative judgment with strong operational leadership, balancing social‑first storytelling with performance accountability.

This is a people‑manager role overseeing a team of social media managers, contractors, and agency partners. You will own social strategy end‑to‑end, from annual planning through day‑to‑day execution, with accountability for brand impact, audience growth, and downstream business outcomes. The position requires close involvement in shaping narratives and creative quality while enabling the team to operate with clarity, confidence, and sustainable pace.

Responsibilities

• Own and evolve Upwork’s social media strate...