Shopper marketing manager: hpcb gt

You are accountable for the development & delivery of strategic Shopper Plans by Channel/Cluster (incl. digital & e-comm) providing clear direction for category & brand presence, value, & shopper engagement to profitably maximise basket conversion & drive category/ brand growth in line with the Brand Must Win Battles & Commercial Objectives.

WHAT YOU WILL DO CATEGORY & SHOPPER UNDERSTANDING Motivate for & deliver Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities. Scope out & evaluate all shopper media platforms & touchpoints across channels/clusters as a basis for media selection in support of shopper plans. Undertake deep dive category & basket analytics to identify shopper-led trends, upside opportunities, & potential threats at category & brand across channels/clusters. STRATEGIC SHOPPER PLANS Work closely with Marketing to develop strategic shopper plans (incorporating shopper presence, value, & ...