Social Media Specialist

Orbitworks is looking for a skilled and creative Social Media Specialist to own and drive our social media presence across all key platforms. This role blends strategic thinking with hands‑on execution, from crafting compelling content and managing monthly editorial calendars to running paid campaigns, boosting posts, and optimizing audience targeting. The ideal candidate is equally comfortable writing a caption, analyzing performance, and posting and responding to build engagement.

Content Creation & Planning

• Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.
• Create engaging, on‑brand content including copy, graphics briefs, short‑form video concepts, and carousel formats.
• Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns.
• Maintain a consistent brand voice and visual identity acros...