Social Media Strategist

Role Overview

The Social Media Strategist is responsible for developing and executing strategic, high-impact social media programs across multiple client brands. This role focuses on creating engaging, shareable content strategies that drive awareness, engagement, and measurable business outcomes.

This position requires both creative instincts and operational discipline. The ideal candidate understands platform algorithms, audience psychology, influencer and UGC ecosystems, and how to translate brand messaging into compelling social narratives. They must also be highly organized and capable of managing multiple client accounts simultaneously while collaborating with internal strategists, creative teams, and paid media specialists.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute platform-specific social media strategies across Meta (Facebook & Instagram), LinkedIn, TikTok, Reddit, and emerging platforms