SR. Business Development Manager – China Region (IP: DSP, CPU)
Location
Beijing, China
Job Type
Full-time
Category
other-general
Posted
June 10, 2026
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Key Responsibilities
1. Business Development & IP Sales
+ Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
+ Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
+ Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
+ Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
+ Work closely with China sales teams to develop and execute regional account strategies.
2. Software Partner Ecosystem Management
+ Build, develop, and nurture relationships with key software vendors, including:
+ AI/ML algorithm developers
+ Audio/voice/ANC/beamforming software vendors
...
Key Responsibilities
1. Business Development & IP Sales
+ Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
+ Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
+ Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
+ Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
+ Work closely with China sales teams to develop and execute regional account strategies.
2. Software Partner Ecosystem Management
+ Build, develop, and nurture relationships with key software vendors, including:
+ AI/ML algorithm developers
+ Audio/voice/ANC/beamforming software vendors
...