Sr. Executive - Email & Digital marketing
Location
Gurugram, Haryana
Job Type
Full-time
Category
Business Operations Specialists
Posted
June 06, 2026
Key responsibilities:
- Execute, manage and build overall email marketing strategy
- Active involvement in conceptualization and deployment of innovative email marketing initiatives
- Experience of working in CRM will be a plus point
- Email list creation, hygiene and campaign management
- In-depth knowledge and hands-on experience of email marketing automation using industry tools
- Develop documentation and road maps for processes, A/B tests, and promotions for successful email campaigns
- Optimize campaign performance with strong inclination towards KPIs
- Provide creative ideas for content marketing and driving website traffic
- Collaborate with UI/UX designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe Analytics, WebTrends etc.)
- Maintain partnerships with media agencies and vendors