Sr. Marketing Manager, Consumer

Abbott • Shanghai, Shanghai, China • Posted June 01, 2026

Location Shanghai, Shanghai

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 01, 2026

Key Responsibilities:
1. Marketing Strategy & Business Planning
Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets;
Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness;
Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting;
Continuously adapt plans to improve sales performance, market share, and profitability.
2. Market, Consumer & Performance Insights
Monitor and analyze market trends, consumer behavior, and competitive activities;
Translate insights into actionable strategies, innovation opportunities, and portfolio optimization;
Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement.
3. Social Media Strategy & Community Engagement
Devel...
            

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