Strategic Communications Planning Director Role
Location
calgary, ab
Job Type
Full-time
Category
Other-General
Posted
June 14, 2026
Join Critical Mass as a Comms Planning Director to drive marketing success. Create impactful communication plans that define target audiences and translate marketing objectives.
Take on a leadership role where your expertise will bridge the gap between media, creative, and marketing science. This position demands a deep understanding of audience behavior, enabling the creation of tailored connection plans. You will guide the direction of campaigns, ensuring measurable outcomes linked to KPIs and guiding best practices across teams.
Key Responsibilities:
• Shape communication strategies adhering to business goals
• Develop audience segmentation and messaging frameworks
• Coordinate campaign rollout with multi-channel partnerships
• Present plans confidently, driving creative discussions
• Monitor effectiveness and adjust strategies as needed
Requirements:
• Bachelor’s degree in relevant field required
• 8+ years of experience in strategic media planning
...
Take on a leadership role where your expertise will bridge the gap between media, creative, and marketing science. This position demands a deep understanding of audience behavior, enabling the creation of tailored connection plans. You will guide the direction of campaigns, ensuring measurable outcomes linked to KPIs and guiding best practices across teams.
Key Responsibilities:
• Shape communication strategies adhering to business goals
• Develop audience segmentation and messaging frameworks
• Coordinate campaign rollout with multi-channel partnerships
• Present plans confidently, driving creative discussions
• Monitor effectiveness and adjust strategies as needed
Requirements:
• Bachelor’s degree in relevant field required
• 8+ years of experience in strategic media planning
...