UM - Digital Planner

Mediabrands • Milan, Lombardy, Italy • Posted June 08, 2026

Location Milan, Lombardy

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 08, 2026

Position Summary
We are looking for a Digital Media Planner to join UM Digital team in Milan.
Key Responsibilities
Develop and manage digital media plans ( planning and buying)
Manage the day-to-day implementation and optimization of campaign activities: biddable, programmatic and direct deals.
Manage campaign authorizations, budgets, and reconciliation process
Manage the day-to-day relationship with the clients
Pre and post-campaign analysis
Digital media strategy development guided by the digital media partner
Interact daily and maintain rapport with digital media publishers
Interact daily and maintain rapport with EMEA UM team in order to manage planning and strategy for our international clients
Interact daily and maintain rapport with the IPG Mediabrands business units, local and global: Biddable, Programmatic, AdOps and Data&Tech
Building productive working relationships ...
            

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