Unit Head- Marketing (Branch Banking Group)
Location
Mandaluyong, National Capital Region
Job Type
Full-time
Category
other-general
Posted
June 20, 2026
Responsibilities:
1.Initiate marketing campaigns to promote products and portfolio programs aligned with Branch Banking Group Head's business and operations.
- Coordinate with BBG on customer communication, business plan and program support
- Development of program KPI for monitoring and evaluation
- Creative agency support and program execution
2.Implement branding standards in visual merchandising activities across BDO's branch network.
- Coordinate with BBG on Branch expansion schedule for new, relocated and renovated branches
- Preparation of marketing collaterals with supplier coordination
- Approval of supplier implementation
- Development of visual guidelines
3.Support Branch Customer Communication
- Develop content for customer advisories, letters, and other support communication materials
- Manage mar...