US D2C Performance Marketing Lead (Luxury)

US D2C Performance Marketing Lead Engagement: Consultant / Contract (full-time potential) Market focus: United States Compensation: Retainer plus performance-linked incentives The opportunity Marani Gold is a luxury, premium honey brand launching in the United States. We are building a digital-first D2C business and need a performance marketing leader who can take a high-AOV, luxury product to market and make it move. This is a hands-on, execution-first role for someone who has scaled premium or luxury D2C brands in the US, owns the full performance and influencer engine, and knows how to sell a story, not just a SKU. What you will own Performance marketing Own paid acquisition end to end across Meta, Google, TikTok, Amazon, and emerging channels. Build and scale campaigns profitably against a luxury price point, manage budget and CAC/ROAS targets, and run the full funnel from prospecting to retention. Set up clean attribution, testing, and reporting so every dollar is accountable. Inf...