User Acquisition Lead

About Us

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective. As we continue to grow, we seek a User Acquisition Lead to join our team and spearhead our performance marketing efforts.

Job Overview

The UA Lead will own the full acquisition funnel - from strategy and channel mix to campaign execution, creative feedback loops, and budget allocation. You'll work at the intersection of data, creative and monetization, making sure every dollar spent drives real, retentive growth. This role is ideal for someone who's been deep in mobile gaming UA, knows what it takes to scale profitably on ad-monetized titles and wants to build something with a small, sharp team.

Key Responsibilities

- Own end-to-end UA strategy across paid channels (AppLovin, Unity, Meta, Google Ads, Apple Sea...