VP Launch Excellence and Customer Insights
Location
Franklin Lakes, NJ
Job Type
Full-time
Category
other-general
Posted
June 24, 2026
**Job Description Summary**
The Vice President, Launch Excellence and Insights will lead BD’s Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights. This role is pivotal in shaping BD’s marketing strategy, ensuring flawless execution of launches, and embedding insight-driven decision-making across the enterprise.
Reporting to the SVP, Chief Marketing Officer, this leader will set standards, institutionalize best practices, and deliver measurable impact on growth, customer experience, and commercial success working with Business Unit and Regional Marketing Leadership teams.
**Job Description**
**Key Responsibilities:**
Strategic Leadership
+ Champion and execute BD’s global framework for Launch Excellence and Insights, aligned with enterprise priorities and The BD Way of Marketing.
+ Serve as a strategic advisor to BU and regional marketing leaders, ensuring consistency and r...
The Vice President, Launch Excellence and Insights will lead BD’s Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights. This role is pivotal in shaping BD’s marketing strategy, ensuring flawless execution of launches, and embedding insight-driven decision-making across the enterprise.
Reporting to the SVP, Chief Marketing Officer, this leader will set standards, institutionalize best practices, and deliver measurable impact on growth, customer experience, and commercial success working with Business Unit and Regional Marketing Leadership teams.
**Job Description**
**Key Responsibilities:**
Strategic Leadership
+ Champion and execute BD’s global framework for Launch Excellence and Insights, aligned with enterprise priorities and The BD Way of Marketing.
+ Serve as a strategic advisor to BU and regional marketing leaders, ensuring consistency and r...