VP, Performance Marketing
Location
fredericton, nb
Job Type
Full-time
Category
Other-General
Posted
June 04, 2026
The
Vice President of Performance Marketing
is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence. What You’ll Do
Omnichannel Strategy:
Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
Organic Growth (SEO):
Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
Affiliate & Partnership Management:
Scale the ...
Vice President of Performance Marketing
is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence. What You’ll Do
Omnichannel Strategy:
Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
Organic Growth (SEO):
Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
Affiliate & Partnership Management:
Scale the ...