WHS trade marketing manager
Manager WHS Activation
Area: Emerging Markets
Department: WHS Activation
Location: Israel
GSMS Grade: M4
Cost Center/Budget Yes
Purpose & Overall Relevance for the Organization:
Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts. The strategy follows the marketing plan based on every account and his assortment.
The support includes marketing activation in: POS, MEDIA and NON-MEDIA to support the business and increase sale.
Key Responsibilities
Develop and implement customer-specific Account Marketing Plans, including communication (media, digital, social media, etc.), POS presentation and activation in close alignment with the WHS team, marketing team, and product marketing team.
Ensure positive sell-in and sell-out impact of relevant activities across all channels.
Evaluate and commercialize business opportuni...