Zone Marketing Manager

Job Function:

The position is responsible in leading the Local Store Marketing (LSM) initiatives of the assigned zone/s, from ideation/creation and execution to monitoring and measurement. The incumbent will be working closely with the other Marketing functions (Store Marketing, Digital, Creatives and Visual Merchandising) and Operations leads to achieve sales and marketing goals.

Responsibilities:

• Develop local store marketing plans and manage execution (including chain campaigns) to achieve business goals of the zone
• Utilize the analytics of the Zone in understanding the unique qualities of the market per branch and drive marketing strategies that will target the key segments of the zone (and based on the upcoming development in the areas).
• Develop the zone marketing plan and provide marketing channels (omni channel) for branches to implement. Manage the deliverables for timely and correct implementation.
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